Nicholas de Monchaux; CED, Berkeley, CA
Mark Anderson; CED, Berkeley, CA
Laci Videmski; CED, Berkeley, CA
This design for a representation-based urban studio investigates issues of the aerial subject, advertising, branding, and privilege. The site, once salt flats owned by the Cargill Corporation, is located right next to Silicon Valley and provides a quite literal tabula rasa for any future development.
Upon this blank slate, a language of supergraphics emerges. Initially, these graphics amplified and abstracted textures found on the site, revealing an extant complexity hidden beneath an ostensibly plain façade.
The proposal postulates a landscape that responds to issues of climate change and water remediation strategies. A bio-engineering facility researches and develops special plants which can be grown in any color, while still providing mediatory effects to water and land. This opens the door for companies to create landscape scale graphics out of plants, while simultaneously extolling their virtues for cleaning run-off water and protecting the shore communities from increasingly violent storms due to climate change.
But who can see these advertisements? On the ground level, these graphics are simply fields of color. It is only those who are privileged enough to use the private airport who will have the ability to see these graphics for themselves.